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Serps may possibly penalize web-sites they explore working with black hat procedures, possibly by decreasing their rankings or eliminating their listings from their databases entirely. These kinds of penalties can be used both routinely by the major search engines' algorithms, or by a manual internet site evaluation.
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A desktop Device for speedy and extensive complex audit of the complete Web page. Created by Netpeak Application
[doubtful – go over] Online page companies also manipulated some attributes in the HTML source of a web site within an attempt to rank nicely in search engines like yahoo.[eleven] By 1997, online search engine designers regarded that website owners were being building attempts to rank perfectly within their internet search engine, and that some webmasters site were even manipulating their rankings in search results by stuffing internet pages with excessive or irrelevant key phrases. Early engines like google, which include Altavista and Infoseek, altered their algorithms to prevent site owners from manipulating rankings.
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